We have in fact gotten to the first page of Google searches without running any Google ads in the (8?) months we’ve been with them. They used a basic website template that had proven reliable with their other customers and worked with us through many calls and conferences to tailor it to our vision, and working with them helped me brush up on my html skills and taught me a bit about web design. Our doc and her partner, neither of which know squat about computers, much less web design, had put together at some point in time when having dial-up at home was considered modern and tech-savvy. Patient pop catapulted our online presence into the 21st century. Still, in the next year or so I do believe we will switch over to a different provider once we get a bit more steadily on our feet again. No 20+ y/o established and locally respected practice should be on the sixth page of Google search results, especially when the dentist has multiple degrees and is a true innovator in the field and does incredible work, stays late and works inhuman hours, is bilingual, and is ALWAYS available. I have very little to work with here so any kind of SEO and EMR integration is already a major step forward for us. We've updated our EMR, imaging software, computers, introduced intra and extraoral cameras and CariVu, and a completely new online presence. To be honest, I'm a young Pre-dental intern here and the rest of the office staff and Dr are late boomers/early gen X so the technology side of the practice wasn't very advanced when I came in, which I have been reforming hard ever since. We're still in the first several weeks and we already see evidence of the hostage site and lag/lack of accountability stuff. Thank you so much for your reply, especially since it was a risk regarding subreddit rules. They charge top dollar for decent site performance with low accountability. You'll eventually get frustrated when they can't demonstrate what you're paying for when it comes to bottom line revenue. TL DR: They're a really good (albeit expensive) first marketing step. Meaningful account changes take even longer. Lag time: One of the most frequent complaints from anyone I've talked to has been lag time - takes 48-72 hours to get site changes and edits completed. They're happy to spend your money and drive traffic, but unless they can show you bottom line impact, it's really difficult to determine if your marketing is successful. If they're really good, they'll work with your front office attribution to tie production revenue back to acquisition sources so you can get a true roi calculation ("we know we drove $x") along with some correlation calculations ("we're pretty sure we helped drive $x"). A good marketing company will have all of those conversion points tied into a centralized conversion tracking source and be able to tell you how much you're paying for each. They do a horrible job with validated conversion tracking (Calls, forms, appointments booked). This means you'll most likely take a hit on SEO when you leave. Yeah, they'll export your CONTENT (basically a word doc) but as far as the formatting, non-provided creative, and functionality, you'll start from scratch if you ever leave them. If you create a site on their platform, it's theirs. They're going to be good at driving traffic, especially if you don't have a strong marketing background. They seem to do a good job of pulling in best practices. Site design - They're mobile friendly, pretty, and functional. They have a big team so if someone goes on vacation, you're most likely still going to get an answer because there are 3 or 4 people who can pick up. They have a ton of practices they work with and a lot of the landing pages and messaging seem good/locked in. However, since no one has chimed in and because I have first hand experience working with dentists who used PatientPop, I'll share.and promise not to talk about my company. I was going to not engage because my company is technically a competitor so I didn't want to break any spam or self advertising rules. I saw this come in a while back and no one has answered.
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